Indomie is a unique brand of Instant Noodles, loved by a majority of Nigerians. It has grown to become a household name in Nigeria owing to its delightful taste and wholesomeness. Transcending across all age groups, the brand has managed to win over the hearts and taste palates of both the young and the old. In just over 15 years in the Nigerian market, Indomie has made a remarkable impact on the country’s culinary landscape. The brand has grown to be considered synonymous with quality, taste and value. The range of products Indomie offers, command a substantial degree of brand loyalty and an enviable "top of mind" status amongst its consumers, who cut across all demographic segments in Nigeria.
Currently, the brand accounts for approximately 74% market share in Nigeria, with an estimated annual growth of 40%. Until 2006, Indomie commanded 100% market share. There are currently 16 producers of Instant Noodles contending for Indomie’s market domination, with more expected to commission production in Nigeria. Notwithstanding, the Company will continue to leverage its strong brand equity in order to maintain its competitive advantage and sustain the growth and profitability of its business activities. Indomie’s unique aromatic flavor, affordability and availability render it simply irresistible to its numerous consumers. The love or the brand has been so widespread that Dufil Group, Manufacturers of Indomie were able to launch several unique and savory flavors within a period of 10 years.